PRIVACY POLICY

Last updated: September 29, 2025

This Privacy Policy explains how Pawfect Cause (operated by Daniel Smith Active, “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit https://pawfect-cause.com/ or otherwise interact with our Services. This policy applies to orders shipped to addresses within the United States. By using the Services, you agree to the practices described below.

CHANGES TO THIS PRIVACY POLICY

We may update this Policy to reflect changes in our practices or legal requirements. When we do, we will post the new version on our Site and update the “Last updated” date. Where required by law, we will notify you and/or request your consent.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT
  • Information You Provide: name, email, phone number, billing and shipping addresses; order and return details; account credentials; messages you send to customer support.
  • Automatically Collected (Cookies/Tracking): IP address, device and browser data, session analytics, referral URLs, cart status (including abandoned cart events), page views, clicks, and email interaction data.
  • From Service Providers and Partners: tokenized payment information from payment processors, fulfillment and shipping status, fraud-prevention signals, and aggregated analytics/advertising metrics.
PURPOSES FOR USING PERSONAL INFORMATION
  • Provide & Operate the Services: process payments, fulfill orders, arrange delivery and returns, maintain accounts, and send transactional updates (e.g., order/shipping emails).
  • Improve & Personalize: analyze usage, fix bugs, enhance features, and tailor on-site experience and content.
  • Marketing & Advertising: send email/SMS/postal promotions (where permitted) and show offers on our Site and on third-party services (including remarketing/retargeting). See “Your Privacy Choices” to opt out.
  • Security & Fraud Prevention: protect accounts, detect and investigate suspicious or malicious activity, and enforce our Terms and policies.
  • Legal & Compliance: meet tax, accounting, reporting, and other regulatory obligations.
PAYMENTS

Card payments are processed by PCI-DSS-compliant processors. We do not store full card numbers or CVV codes. Tokenized payment data may be used to complete transactions, handle refunds, and prevent fraud.

COOKIES & SIMILAR TECHNOLOGIES

We use necessary cookies for core functionality and optional cookies for analytics, performance, and advertising (including remarketing via ad platforms such as Google Ads). You can manage cookies in your browser and via consent tools on our Site. Blocking cookies may affect certain features. Where supported, we honor Global Privacy Control (GPC) signals for applicable opt-outs.

EMAIL & SMS/MMS COMMUNICATIONS
  • Email Marketing: you can unsubscribe at any time via the link in our emails.
  • SMS/MMS: by opting in, you agree to receive marketing and transactional texts that may use an autodialer. Consent is not a condition of purchase. Reply STOP to cancel and HELP for help. Message & data rates may apply. Frequency varies. We share your number only with messaging providers to operate the program. Carriers are not liable for delayed or undelivered messages.
DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information as follows:

  • Service Providers: IT hosting, payment processing, fraud prevention, fulfillment and shipping, customer support, analytics, and marketing support (bound by contractual confidentiality and use restrictions).
  • Business & Advertising Partners: to deliver, measure, and improve offers and promotions in accordance with their privacy notices.
  • Affiliates & Corporate Transactions: within our corporate group and in connection with a merger, acquisition, or reorganization.
  • Legal & Safety: to comply with law, enforce our terms, or protect the rights, property, or safety of us, our users, or others.

We do not disclose sensitive personal information without consent where required by law.

YOUR PRIVACY RIGHTS (UNITED STATES)

Depending on your state of residence, you may have rights to know/access, delete, correct, and opt out of certain processing, including “selling” or “sharing” personal information and targeted advertising (as defined by US privacy laws). You may exercise rights via links on our Site or by contacting support@pawfect-cause.com. We will verify requests (e.g., email/account confirmation) and accept requests from authorized agents with appropriate proof. We honor GPC signals as a valid opt-out for the browser/device where applicable.

California CPRA Notice at Collection: we collect identifiers, commercial information, internet/network activity, approximate geolocation, and inferences for the purposes described above; retention depends on purpose and legal requirements. If we “sell” or “share” personal information, we will provide clear Do Not Sell or Share My Personal Information controls.

YOUR PRIVACY CHOICES
  • Email Marketing: use the unsubscribe link in our emails.
  • SMS/MMS: reply STOP to opt out.
  • Cookies/Tracking: adjust browser settings, use our consent tools, and (where applicable) GPC.
  • Targeted Ads / “Sale” or “Sharing”: use our Site-level opt-out links where provided or contact us.
DATA RETENTION

We retain personal information only as long as needed for the purposes described above—typically:

  • Orders, invoices, and tax records: up to 7 years (or longer if required by law).
  • Account and support records: while your account is active and for a reasonable period afterward.
  • Marketing preferences and consent logs: as required to honor choices and demonstrate compliance.

After retention periods, we securely delete or de-identify data.

SECURITY

We use administrative, technical, and physical safeguards appropriate to the data we process. No system is 100% secure; online transmission carries risk. Please do not email sensitive payment details to us.

CHILDREN’S DATA

Our Services are not intended for children. We do not knowingly collect information from individuals under age 13 (COPPA). Parents/guardians may contact us to request deletion.

INTERNATIONAL TRANSFERS

We are a US-facing store. If your information is processed on servers or by providers outside your state or outside the United States, we will apply appropriate safeguards and contractual protections consistent with US law and our agreements with service providers.

Contact

Store: Pawfect Cause
Email: support@pawfect-cause.com
Phone: +1 646 980 6413
Customer Service: Mon–Fri, 9:00 AM–5:00 PM (New York Time)

We aim to reply within 1–2 business days.

Company information

Company: Daniel Smith Active
Address: Victor Hugoplantsoen 17, 3533 CG, Utrecht, The Netherlands
Company Number (KvK): 86253301 · VAT: NL004215085B38